SARA MACLELLAN
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WASTE OF MONEY

Advertorial infographic in Metro Toronto newspaper

WASTE OF MONEY

Waste management can cost a lot for a big city, especially for the City of Toronto, which already spends more than $3 billion on collecting and sorting waste. While there is information out there about how to sort your waste, it is hard to make the data personal for an individual in Toronto who not only is producing residential waste but is also paying taxes to support the collection, separation and sales of recyclables.

An editorial design for readers of Metro newspaper in Toronto was the best fit to communicate the urgency of needing to change our recycling habits while spreading out the facts in digestible pieces that a reader could relate to on a personal level. A call to action at the bottom of the page to remind readers how they could make small changes to their recycling habits accompanied a reminder of a public art installation for the same data that Torontonians could experience for themselves and understand the data in a more tactile and looming manner.