SARA MACLELLAN
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10 MINUTES

10 Minutes

Conceptual Book Design

Building a project around the theme “abrasion,” I developed a phone-sized book to create a disruptive experience for an Instagram user and force them to consider their daily social media habits in an analogue context. The accordion book offers 33’ of content from an Instagram feed (my own) with a written insert as introduction to the purpose of the book. The offers the reader to experience  an unnecessarily long, looped feed of content to help him or her realize how much time we spend on mindless content consumption and what it looks like when manifested outside the digital handheld device we are so glued to.

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